Live broadcast-based intelligent service pushing method and live broadcast system

The invention discloses an intelligent service pushing method based on live broadcast and a live broadcast system, and the method comprises the steps: obtaining program list data through a pushing system; the pushing system generates pushing plan data according to the program list data; and the push system pushes the associated content data to the terminal according to the push plan data. A pushing system obtains program list data, information such as program time arrangement and program content of each channel arrangement can be obtained according to the program list data, and the pushing system generates pushing plan data according to the information, so that associated content data related to a live program can be pushed to a terminal when the program is broadcasted. Therefore, the association degree between the pushed content and the live program is improved, the drainage effect on other services can be improved by means of the live program flow, and the user experience and the user viscosity are improved