Data processing method and device, electronic equipment and program product

According to the data processing method and device, the electronic equipment and the program product provided by the embodiment of the invention, the activity data of each user are obtained, the activity data are binary data comprising a plurality of bits, and the value of each bit is used for representing the activity participation state of the user in each activity period; and according to the activity data of each user, performing statistics on the activity participation condition of each user to obtain a statistical result. The activity data of the user is stored by adopting the data format of the binary data comprising the multiple bits, so that the storage space required by the activity data of each user can be effectively reduced, and subsequent storage and statistics are facilitated. 本申请实施例提供的数据处理方法、装置、电子设备及程序产品，获取各用户的活动数据，其中，所述活动数据为包括有多个比特位的二进制数据，每个比特位的取值用于表示用户在每个活动周期的活动参与状态；根据各用户的活动数据对各用户的活动参与情况进行统计，得到统计结果。通过采用包括有多个比特位的二进制数据的数据格式对用户的活动数据进行存储，能够有效的降低每一个用户的活动数据所需要的存储空间，便于后续存储和统计。