Information pushing method and device, equipment and storage medium

The invention relates to an information pushing method and device, equipment and a storage medium, and is applied to a server, and the method comprises the steps: obtaining client feature information of a target client and resource feature information of at least one candidate virtual resource in response to a pushing trigger message for the target client; the client feature information and the resource feature information are input into a pre-trained domain decomposition machine model for feature analysis, a recommendation score corresponding to each candidate virtual resource is obtained, and the recommendation score is in positive correlation with the pushing effect of each candidate virtual resource; determining the candidate virtual resource with the highest recommendation score as a target virtual resource, and generating to-be-pushed information according to the target virtual resource; and pushing the to-be-pushed information to the target client. The recommendation score determined by the method is m