Advertising machine and directional advertisement display method

The invention discloses an advertising machine and an advertisement directional display method. The advertising machine comprises an advertising machine frame, a monitoring module, a display layer, a direction layer and a processing module. The monitoring module is fixed on the advertising machine frame and is used for monitoring towards the front of the advertising machine frame; the display layer is located in the advertising machine frame and provided with a plurality of light-emitting pixels. The direction layer is located in front of the display layer and provided with a plurality of direction pixels corresponding to the light-emitting pixels, and a light inlet of each direction pixel directly faces the corresponding light-emitting pixel; the types of the directional pixels comprise adjustable pixels and fixed pixels; the types of all the direction pixels in the same control region are the same, and the directions of the light outlets of the direction pixels in the same control region are kept consistent