Bank customer loss prediction method and device thereof, storage medium and electronic equipment

The invention provides a bank customer loss prediction method and a device thereof, a storage medium and electronic equipment, and can be applied to the financial field, and the method comprises the steps: obtaining customer data information of a to-be-predicted bank customer; wherein the customer data information comprises customer basic information and participated business data of the to-be-predicted bank customer; inputting the customer data of the to-be-predicted bank into a preset loss prediction model to obtain a loss prediction result of the to-be-predicted bank customer; and if the loss prediction result is that the customer is lost, pushing a preset retention activity to the to-be-predicted bank customer. According to the method, the customer loss condition can be predicted by fully utilizing the customer basic data from the perspective of mathematical statistics, the scientificity is high, the data utilization rate is high, the preset retention activity is pushed for the lost customers according to