Potential customer mining method and device, electronic equipment and storage medium

The invention relates to a data analysis technology, and discloses a potential customer mining method, which comprises the following steps of: constructing customer knowledge maps corresponding to different preset operation relation conditions, and fusing the customer knowledge maps, wherein the fused customer knowledge map comprises customer nodes and customer attribute information; according to the customer attribute information of each customer node, calculating difference degree between the client nodes; marking the client node which has already occurred with the preset service as a reference node; making a statistics of the shortest path between the reference node and the client node connected with the reference node; and according to the shortest path and the difference degree, calculating an occurrence probability value of the preset service of each client node, and determining potential clients according to the occurrence probability values. The invention further provides a potential customer mining d