Statistical method and device applied to information pushing

The invention discloses a statistical method and device applied to information pushing. The method comprises the following steps: according to editing information of to-be-pushed information, editing the to-be-pushed information to obtain target push information; determining trigger items of the target push information, wherein each trigger item corresponds to a different statistical condition; in response to the fact that a target object obtains and pushes the target push information added with the trigger items, obtaining feedback information based on a trigger operation of the trigger items; and carrying out statistics on the feedback information by utilizing statistical conditions matched with the trigger items to obtain statistical information. According to the invention, automatic tracking and statistics of pushed information are realized, the information does not need to be fed back by pushing personnel, the information pushing efficiency is improved, and the timeliness and high efficiency of statistic