Power demand response incentive subsidy measuring and calculating method and device based on master-slave game

The invention discloses a power demand response incentive subsidy measuring and calculating method and device based on a master-slave game. The method comprises the steps that: a power grid company formulates a demand response subsidy price with the benefit maximization of the power grid company as an objective function; a user responds to the demand response subsidy price, and takes user income maximization as a target function to reduce the electrical load; based on the demand response subsidy price and the electrical load, a power demand response incentive subsidy standard measurement and calculation model of the master-slave game of the power grid company and the user is established, and the power demand response incentive subsidy standard measurement and calculation model is solved to obtain a model equilibrium solution; and in response to the obtained model equilibrium solution, the power grid company corrects the demand response subsidy price based on the model equilibrium solution. The power demand re