Label generation method and device for video material

The invention provides a video material label generation method, device, and the method comprises the steps: obtaining a category text in a text material corresponding to a target field according to the determined category information of the target field corresponding to a to-be-marked video material library; and selecting a target category text matched with the video content from the category texts and corresponding target category information as a label of the video material. According to the video material label generation method provided by the invention, the label can be generated for the video material in the target field based on the text material in the target field, and the use of a non-standardized label generated manually based on subjectivity is avoided, so that the accuracy of the label is effectively improved. And meanwhile, by using the marking model, the generation efficiency of the label can be effectively improved. 本申请提供了一种视频素材的标签生成方法及装置，根据所确定的与待打标的视频素材库对应的目标领域的类别信息，可以获取与该目标领域对应的文本素材中的类别文本，并