High-quality customer competition strategy analysis method based on state grid APP

The invention discloses a high-quality customer competition strategy analysis method based on a state grid APP, and the method comprises the steps: building a marketing business database through employing the online state grid data, building a customer analysis information database through employing the marketing business database, carrying out the screening and labeling of high-quality customers, then formulating a universal, personalized and value-added service product and service strategy, and adjusting the content of the competitive service strategy library in time according to market feedback, so that the loyalty, customer stickiness and customer satisfaction of high-quality customers are increased by applying a competitive service strategy, and a stable power supply and consumption relationship with the high-quality customers is established. 本发明公开了基于国网APP应用的优质客户竞争策略分析方法，本发明通过利用网上国网数据建立营销业务数据库后，利用营销业务数据库建立客户分析信息库，对优质客户进行筛选标签后，制定通用化、个性化、增值化的服务产品与服务策略，并且根据市场反馈及时调整竞争服务策略库内容，从而应用竞争服务策略增加优质客户的忠诚度、客户粘性和客户满意度，建