Information processing method and device for user experience journey

The embodiment of the invention discloses an information processing method and device for user experience journey. The method comprises the steps of obtaining all stages of the user experience journey, behaviors included in each stage and a contact set included in each behavior; in response to the received notification signal that the contact is triggered, generating a satisfaction scoring questionnaire containing satisfaction evaluation indexes in real time for the triggered contact; for each contact in a preset time period, acquiring actual use data of each contact and a satisfaction degree evaluation score corresponding to each satisfaction degree evaluation index; and based on the actual use data of each contact and the satisfaction evaluation score corresponding to each satisfaction evaluation index, utilizing a pre-established model to determine portrait data of each contact in a preset time period. The user subjective data determined based on the questionnaire and the objective data in the operation pr