Intelligent matching method and device based on whole-process user portrait, equipment and medium

The invention discloses an intelligent matching method and device based on a whole-process user portrait, equipment and a medium. The method comprises the following steps: constructing a unified user portrait comprising an online user portrait and an offline user portrait; and matching the constructed unified user portrait with the existing insurance agent portrait. According to the method and the device, the unified user portrait comprising the online user portrait and the offline user portrait is constructed, the unified user portrait is a whole-process user portrait combining online and offline, the constructed unified user portrait is matched with the existing insurance agent portrait, and the online user portrait and the offline user portrait are comprehensively considered; the subjective feature information such as talking, dressing and the like of the user and user interest information are supplemented and perfected, information related to the user is enriched, the problem of low matching accuracy betw