Promotion content retrieval method and device, equipment, storage medium and program product

The invention provides a promotion content retrieval method and device, equipment, a storage medium and a program product, and relates to the content pushing technology, and the method comprises the following steps: receiving a first request for obtaining to-be-displayed promotion content in a preset non-core promotion position; obtaining first retrieval information according to the first request, and determining first promotion content corresponding to the first retrieval information in an online database according to the first retrieval information; and feeding back the first promotion content corresponding to the first retrieval information. According to the scheme provided by the invention, after the to-be-displayed promotion content in the core promotion position is determined based on recall and sorting processes, the corresponding relationship between the retrieval information and the promotion content can be recorded, so that when the to-be-displayed promotion content in the non-core promotion positio