Method and device for cold start of community products

The invention provides a method for carrying out cold start on community products, and relates to the technical field of computers, in particular to the technical field of content services. According to the specific implementation scheme, the method comprises: generating basic data required for cold start of community products, wherein the basic data comprises a cold start content database and cold start materials; in response to content published by a user of the community product in the community product during the cold start of the community product, generating associated content related to the content published by the user based on the basic data; and publishing the associated content in the community product to realize cold boot of the community product. 本公开提供了一种对社区产品进行冷启动的方法，涉及计算机技术领域，尤其涉及内容服务技术领域。具体实现方案为：生成对社区产品进行冷启动所需要的基础数据，其中基础数据包括冷启动内容数据库和冷启动素材；响应于社区产品进行冷启动期间社区产品的用户在社区产品中发布内容，基于基础数据来生成与用户所发布的内容相关的关联内容；以及在社区产品中发布关联内容，以实现社区产品的冷启动。