Traffic information prompting method and device, electronic equipment and storage medium

The invention provides a traffic information prompting method and device, electronic equipment and a storage medium, and relates to the technical field of traffic data processing. The method comprises the following steps: acquiring position information of a target user terminal; determining corresponding traffic information according to the position information; generating a rich media message according to the traffic information; and sending the rich media message to the target user terminal, so that the target user terminal displays the rich media message. The traffic information of the corresponding position is acquired, the corresponding traffic information is converted into the rich media message based on the converged communication technology, and the rich media message is sent to the user terminal, so that various traffic information can be displayed in real time in multiple aspects, the user terminal is prompted, therefore, the user can carry out subsequent traffic trips according to the prompted traf