Information providing system, information providing apparatus, control method thereof, and recording medium

The invention provides an information providing system, an information providing apparatus, a control method thereof, and a recording medium. The purpose of the present invention is to effectively provide information useful for a user of a moving body at an appropriate timing. An information provision apparatus (1) is disposed in a moving body (V), and is provided with a microphone (92) that collects the sound uttered by a user (U) of the moving body (V); a mobile body communication part that transmits speaking data (Dvo) relating to the sound collected by the microphone (92) to a server (300), and that receives recommendation information (Dre) for a product or a service generated by the server (300) on the basis of the speaking data (Dvo); a recommendation information storage part that stores recommendation information (Dre); and a recommendation information output part that outputs recommendation information when the moving body (V) is stopped. 本发明提供信息提供系统、信息提供装置及其控制方法以及记录介质。在恰当的时机有效地提供对移动体的利用者来说有用的信息。信息提供装