Target tracking method and device, computer equipment and storage medium

The invention relates to a target tracking method and device, computer equipment and a storage medium. The method comprises the following steps: performing target detection on a current frame image to obtain a current frame feature map corresponding to the current frame image and a target detection result; segmenting the current frame feature map based on the target detection result to obtain each current frame feature map block corresponding to the current frame feature map; performing feature normalization processing on each current frame feature block to obtain a current frame target feature corresponding to the current frame image; obtaining a previous frame target feature corresponding to a previous frame image of the current frame image; and performing feature matching on the current frame target feature and the previous frame target feature, and obtaining a target tracking result of the current frame image according to a feature matching result. By adopting the method, the target tracking effect can be