Method and device for determining target user based on user portrait data

The invention aims to provide a method and equipment for determining a target user based on user portrait data, and the method comprises the steps: firstly generating a logic query program for querying an expected attribute value of each attribute in the user portrait data, then obtaining user portrait description information about the target user, and then determining a logic query program corresponding to the attribute involved in the user portrait description information based on the user portrait description information, and finally executing the logic query program corresponding to the attribute involved in the user portrait description information based on the user portrait description information and the user portrait data; and determining a user corresponding to the user portrait data matched with the expected attribute value in the user portrait description information as a target user. By means of the method, developers can develop a user portrait data screening tool with high universality, user por