Content item delivery method and device, computer equipment and storage medium

The invention relates to a content item delivery method and device, computer equipment and a storage medium, and belongs to the technical field of networks. Through the user information of a user and the content item information of a content item, not only can the behavior information of the user on the content item be predicted, but also the similarity between the user and the delivery group of the content item can be predicted, and therefore, whether the content item is put to the user or not is determined based on the behavior information of the user for the content item and the similarity between the user and the putting group of the content item, and high-risk users can be controlled as few as possible to complete conversion on the basis of ensuring that the users complete conversion as much as possible, and the accuracy and precision of the content item delivery process are improved. 本公开关于一种内容项投放方法、装置、计算机设备及存储介质，属于网络技术领域。本公开通过用户的用户信息与内容项的内容项信息，不仅能够预测该用户对该内容项的行为信息，而且能够预测该用户与该内容项的投放群体之间的相似度，从而基于该用户对该内容项的行