Air conditioner panel driving device and air conditioner

The invention provides an air conditioner panel driving device. The driving device comprises a mounting box provided with an accommodating cavity and a guide groove, a gear part which is rotationally arranged in the accommodating cavity, a motor which is relatively fixed to the mounting box, and a rack assembly; an output shaft of the motor is located in the accommodating cavity and is in transmission connection with the gear part; the rack assembly comprises a rack and rolling shafts, the rack is provided with at least two round holes distributed in the length direction of the rack at intervals, one rolling shaft is arranged in each round hole, and the rolling shafts are inserted into the guide grooves. According to the air conditioner panel driving device, the round holes and the rolling shafts matched with the round holes are arranged in the rack, so that the rack can move in the extending direction of the guide grooves through rolling fit of the rolling shafts and the guide grooves; the rolling shafts and