User intention matching method and device, terminal equipment and storage medium

The invention is suitable for the technical field of artificial intelligence, and provides a user intention matching method and device, terminal equipment and a storage medium, and the method comprises the steps: obtaining a first question inputted by a user, and determining a keyword in the first question; according to the keyword, determining a to-be-interacted service name from a plurality of preset service names; running a target product interpretation module corresponding to the service name; determining a user intention in the first question in a target product interpretation module; determining reply information for the first question according to the user intention and answer information preset in a target product interpretation module; based on the information parameters of the user, determining a display mode of the reply information, the information parameters including at least one of user historical habits, a network environment and a user intention type; and displaying the reply information acco