Product optimization method and system

The invention provides a product optimization method and system. The method comprises the steps: obtaining the transaction volume of each financial product and the click volume of a corresponding function point document, and determining the sorting and total click volume of the function point docume...

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Hauptverfasser: QIN HONGMEI, LIANG FENG, SUN LIANG, LYU YUANXU, TONG WEI, CUI WENBO
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The invention provides a product optimization method and system. The method comprises the steps: obtaining the transaction volume of each financial product and the click volume of a corresponding function point document, and determining the sorting and total click volume of the function point document of each financial product; calculating a user experience coefficient of the financial product by utilizing the total click rate of the function point documents of the financial product and the transaction amount of the financial product, positioning the financial product to be optimized based on the size of the user experience coefficient of each financial product, and according to the sorting of the function point documents of the financial product to be optimized, optimizing the function point documents of the financial product; and optimizing the user experience problem in the positioned financial product to be optimized. According to the scheme, the user experience coefficient of the financial product is cal