Network object pushing method and device, readable storage medium and electronic equipment

The invention provides a network object pushing method and device, a readable storage medium and electronic equipment, and belongs to the technical field of networks. The method comprises the steps ofselecting a first user having an interaction behavior with a to-be-pushed user from first users as a second user; wherein the first user and the to-be-pushed user have a friend relationship; according to the interactive behavior data of the to-be-pushed user and a second user, calculating first intimacy between the to-be-pushed user and the second user; determining second intimacy between the to-be-pushed user and the to-be-selected network object according to the first intimacy of the second user; wherein the to-be-selected network object is associated with the second user; and selecting a target network object from the to-be-selected network objects according to the second intimacy of the to-be-selected network objects, and pushing the target network object to the to-be-pushed user according to the target netwo