Information pushing method and system based on user behaviors

The invention provides an information pushing method and system based on user behaviors. The information pushing method based on the user behaviors comprises the steps of obtaining feature data of a first user, wherein the feature data of the first user comprise operation parameters of the first user in a first preset time period, environment parameters of the first user in the first preset time period and product parameters, and the product parameters are products of the operation parameters and the environment parameters; inputting the feature data of the first user into a preset redemptionprobability model to determine a redemption probability value of the first user; and when the redemption probability value of the first user is greater than a first preset threshold, pushing first information to the first user. According to the invention, the first information can be accurately pushed to the target user. 本申请提供了一种基于用户行为的信息推送方法及系统。基于用户行为的信息推送方法包括获取第一用户的特征数据，第一用户的特征数据包括第一用户在第一预设时段的操作参数、第一用户在第一预设时段的环境参数以及乘积参数