BROADCAST SIGNAL RECEIVING APPARATUS AND BROADCAST SIGNAL RECEIVING METHOD
Provided are a broadcast signal receiving apparatus and a broadcast signal receiving method, capable of providing CMs to make the CMs have greater similarity to viewing programme content. The broadcast signal receiving apparatus of the present embodiment comprises: a receiving part used for receivin...
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Format: | Patent |
Sprache: | chi ; eng |
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Zusammenfassung: | Provided are a broadcast signal receiving apparatus and a broadcast signal receiving method, capable of providing CMs to make the CMs have greater similarity to viewing programme content. The broadcast signal receiving apparatus of the present embodiment comprises: a receiving part used for receiving and demodulating broadcast content; a replacement CM time period information acquisition part usedfor acquiring, during a CM period in the period in which the broadcast content is played, replacement CM time period information indicating a specific distribution period; a replacement CM acquisition part used for externally acquiring at least one replacement CM associated with the broadcast content; and a CM selection part used for playing the replacement CM during the distribution period of the replacement CM on the basis of the replacement CM time period information.
提供广播信号接收装置以及广播信号接收方法,能够提供使CM与收看节目内容更具有相似性的关系的CM。本实施方式的广播信号接收装置具备:接收部,接收并解调广播内容;替换CM时段信息获取部,在播放所述广播内容的期间内的CM期间,获取指示特别的分配期间的替换CM时段信息;替换CM获取部,从外部获取与所述广 |
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