Information processing method and device, equipment and storage medium

The invention discloses an information processing method and device, equipment and a storage medium, and the method comprises the steps: obtaining the feature information corresponding to a target object, and enabling the target object to be an object to be subjected to conversion rate evaluation; according to the feature information, estimating a conversion rate evaluation result of the target object through a conversion rate evaluation model, and the conversion rate evaluation model is obtained through training by adopting a machine learning algorithm according to historical feature information of a historical object and a historical conversion rate corresponding to the historical object; wherein the conversion rate evaluation result is used for representing the willingness of the targetobject to a preset service demand; and performing product recommendation on the target object based on the willingness. According to the method, the problem that conversion rate evaluation cannot beaccurately and quickly car