Article display method and device

The invention relates to an article display method and apparatus. The method comprises the steps of splitting a to-be-displayed article into different types of text segments; determining a display form of the text segment according to the type of the text segment and the text content of the text segment; and when the article is displayed, replacing the form of displaying the text segment by usingthe determined display form of the text segment by using the text content. According to the article display method and device, determining different display forms are determined according to differenttypes of text segments, the substitution feeling and interestingness of the article can be improved, the reading experience and interest of a user are improved, and the user stickiness is improved. 本公开涉及一种文章展示方法及装置，包括将待展示的文章拆分成不同类型的文段；根据文段的类型和文段的文字内容，确定文段的展现形式；在展示文章时，采用确定的文段的展现形式替代以文字内容展现文段的形式。通过针对不同类型的文段，确定不同的展现形式，根据本公开实施例的文章展示方法及装置能够提升了文章的代入感和趣味性，提升用户的阅读体验和兴趣，有利于提高用户粘性。