Advertisement putting method and device, electronic equipment and storage medium

The embodiment of the invention provides an advertisement putting method and device, electronic equipment and a storage medium, and the method comprises the steps: receiving advertisement position information and user information sent by an advertisement transaction platform, and enabling the user information to comprise a user identity; obtaining historical behavior information of the user according to the user identity identifier; according to a value increase evaluation model and historical behavior information, obtaining a value increase expectation of putting an advertisement to the user;and according to the value increment expectation, determining a quotation for putting an advertisement to the user, and sending the quotation to the advertisement transaction platform. The quotationis obtained according to the value increment expectation, and the value increment expectation is related to the historical behavior information of the user, so that the quotation can more accurately fit the user, and the value