Page content display method and device and electronic equipment

The embodiment of the invention discloses a page content display method and device and electronic equipment. The method comprises the steps: receiving an access request for a target page associated with a target physical store, the target page comprises a plurality of content resource positions, and the content resource positions are used for displaying service capability information which can beprovided by the physical store; determining feature information of a scene where an initiator user of the request is located at present; and determining a target service capability according to the scene feature information so as to preferentially display the target service capability information in the target page. According to the embodiment of the invention, the method can highlight the characteristics of a new retail scene, facilitates the more reasonable distribution of various types of service capability resources to users in different scenes, and avoids the waste of resources. 本申请实施例公开了页面内容展示方法、装置及电子设备，所述方法包括：接