Service recommendation method and system

The invention discloses a service recommendation method and system, and the method comprises the steps: obtaining a travel destination position in travel information of a user; processing the travel destination position by using a pre-divided geofence, and determining a target business district to which the travel destination position belongs; and uploading the user travel information to an alliance chain of the target business district, so as to enable a merchant management system in the target business district to obtain the user travel information from the alliance chain of the target business district to perform service recommendation. 本说明书公开了一种业务推荐方法及系统，在该方法中，通过获取用户出行信息中的出行终点位置；然后利用预先划分的地理围栏处理所述出行终点位置，确定出所述出行终点位置所属的目标商圈；并将所述用户出行信息上传至所述目标商圈的联盟链，以使所述目标商圈中的商家管理系统从所述目标商圈的联盟链中获取所述用户出行信息进行业务推荐。