Advertisement flow prediction method and device

The invention provides an advertisement flow prediction method and device, and the method comprises the steps: obtaining historical flow data when the advertisement flow needs to be predicted; obtaining each model parameter alternative interval, and determining each model parameter group according to each model parameter contained in each model parameter alternative interval; determining a targetmodel parameter group from the model parameter groups, and applying the target model parameter group to the advertisement flow model to obtain a target advertisement flow model; and setting a time parameter corresponding to the future time period, inputting the time parameter and the historical traffic data into the target advertisement traffic model, triggering the target advertisement traffic model to output a predicted value, and taking the predicted value as the advertisement traffic of the target advertisement position in the future time period. By applying the method provided by the invention, the prediction of