Message pushing method and device, electronic equipment and readable storage medium

The invention provides a message pushing method and apparatus, electronic equipment and a readable storage medium. The method comprises the steps: receiving operation behavior data of whole network users in each first time period; for each first time period, calculating an operation behavior reference value corresponding to the first time period according to the operation behavior data corresponding to the first time period; sorting the first time periods corresponding to the operation behavior reference values according to the descending order of the operation behavior reference values; and setting a corresponding pushing period for each first time period according to the sorting sequence of the first time periods and a preset corresponding relation between the sequence and the pushing period. By setting respective pushing periods for different time periods respectively, the pushing period of the time period with more user operation behavior data in the whole network can be shorter; therefore, the user can r