Information processing method and device, electronic equipment and storage medium

The invention provides an information processing method and device, electronic equipment and a storage medium, and the method comprises the steps: responding to a client triggering instruction, and obtaining a channel material text of a client, wherein the channel material text comprises a material text corresponding to a downloading channel of the client or a material text corresponding to a triggering channel of the client; sending a trigger request carrying the channel material text to a server; and after target recommendation information determined based on the channel material text and sent by the server is received, displaying the target recommendation information in the client. According to the invention, the information acquisition efficiency is improved. 本公开提供了一种信息处理方法、装置、电子设备及存储介质，其中，该信息处理方法包括：响应客户端触发指令，获取所述客户端的渠道素材文本；所述渠道素材文本包括所述客户端的下载渠道对应的素材文本，或所述客户端的触发渠道对应的素材文本；向服务器发送携带有所述渠道素材文本的触发请求；接收到所述服务器发送的基于所述渠道素材文本确定的目标推荐信息后，在所述客户端中展示所述目标推荐信息。本公开提高了信息的获取效率。