Content recommendation method and device, electronic equipment and storage medium

The embodiment of the invention provides a content recommendation method and device, electronic equipment, a storage medium and a computer program product containing an instruction in the technical field of computers. The method comprises the following steps of displaying label user accounts corresponding to all field classifications to a current user account; obtaining a following instruction ofa current user account for a specified label user account, responding to the following instruction; and pushing the consumption content of the specified label user account to the current user account.Therefore, the content stream meeting the account demand of a new user can be quickly taught. The cold start process of the new user account is accelerated, the retention of the new user account andthe overall activity of the platform are further improved, meanwhile, the specified label user account followed by the old user account is obtained, the method can be used for optimizing the information flow of the old user acc