Marketing resource adjustment method and device based on gross profit rate influence factors

The invention provides a marketing resource adjustment method and device based on gross profit rate influence factors. The method comprises the steps that dimension information for marketing resourceadjustment is acquired; obtaining a commodity sales volume and a commodity gross profit volume corres...

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1. Verfasser:	LI CHANGLIU
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The invention provides a marketing resource adjustment method and device based on gross profit rate influence factors. The method comprises the steps that dimension information for marketing resourceadjustment is acquired; obtaining a commodity sales volume and a commodity gross profit volume corresponding to each element in the dimension, and calculating a gross profit rate corresponding to eachelement; obtaining the overall sales volume and the overall gross profit volume of the commodity corresponding to all the elements in the dimension, and calculating the overall gross profit rate; determining a difference value between the gross profit rate of each element and the overall gross profit rate, and determining an influence factor of each element according to the difference value and the commodity sales volume of each element; and marketing resource adjustment is carried out according to the influence factor of each element. The gross profit rate influence factor is determined on the basis of the gross prof