Architecture of company image improvement system based on social media big data

Architecture of company image improvement system based on social media big data

The invention discloses an architecture of a company image improvement system based on social media big data. The architecture comprises a social network model module, a social media data extraction module, a data association matching module, a user emotion analysis and pre-judgment module and a soc...

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Bibliographische Detailangaben
Hauptverfasser: CHEN GUANG, LIU WEI, LIANG XIN, YU HAO, LIU RUI, WANG CHENG, GAO HONGDA, JIA DEXIANG, WANG DI, LIU SUWEI, CUI WEIPING, LI XINDA, ZHENG HOUQING, LIU ZHANJIE, SUN YIXIN, CHEN GUANWEI, XIE QINGXIA, CHEN RUIXIN, WANG ZHIMIN
Format: Patent
Sprache:chi ; eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The invention discloses an architecture of a company image improvement system based on social media big data. The architecture comprises a social network model module, a social media data extraction module, a data association matching module, a user emotion analysis and pre-judgment module and a social media data monitoring, analysis and processing module, wherein the social network model module comprises a multi-source heterogeneous complex social network topological graph construction module, a key node module and a community identification module; and the multi-source heterogeneous complexsocial network topological graph construction module comprises a complex social network user model module and a community identification module. According to the architecture of the company image improvement system based on the social media big data, propagation method and channels capable of being applied to company optimization social media are constructed; construction of a more perfect propagation pattern is promoted;