Method and device for identifying merchant position and electronic equipment

The embodiment of the invention discloses a method and device for identifying a merchant position and electronic equipment, and the method comprises the steps: carrying out the clustering processing of the behavior position data of a merchant based on the distribution density, obtaining at least one cluster, wherein the behavior position distribution density in each cluster reaches a preset density condition; and processing the obtained cluster to obtain the geographic position of the merchant so as to determine a marketing strategy according to the geographic position of the merchant. 本说明书实施例公开了一种识别商户位置的方法、装置及电子设备，其中所述识别商户位置的方法包括对商户的行为位置数据进行基于分布密度的聚类处理，得到至少一个簇，其中每一个簇中的行为位置分布密度达到预设密度条件；对得到的所述簇进行处理，得到所述商户的地理位置，以便根据所述商户的地理位置确定营销策略。