Novel anti-counterfeit structure and gift box

The invention belongs to the field of gift boxes, and particularly relates to a novel anti-counterfeit structure and a gift box. The novel anti-counterfeit structure comprises a bottom plate, four limiting grooves are provided with limiting mechanisms respectively, and each limiting assembly comprises clamping pieces, a locking rod, springs, limiting plates and a limiting block. The limiting plates are located between second placement grooves and sliding grooves, a box frame is arranged on the upper side of the base, and a brace penetrates through four box plates to pass around a box. A firsteasy-to-pull seal strip is embedded into the outer surfaces of the four box plates, the first easy-to-pull seal strip is located outside the brace, a second easy-to-pull seal strip is fixedly connected to the lower side of an unsealing cover, and the second easy-to-pull seal strip passes around the unsealing cover. Bosses are matched with grooves adjacent to the bosses, four inner corners of the box frame are fixedly conn