Live broadcast interaction method and device, electronic equipment and readable storage medium

The embodiment of the invention provides a live broadcast interaction method and device, electronic equipment and a readable storage medium. The method comprises the following steps: a live broadcastproviding terminal interacts data with audiences according to audios between anchors in a live broadcast room; and the target interaction content matching the audio interaction data is sent to a server, and the server generates a corresponding interactive service message according to the target interactive content and sends the interactive service message to a live broadcast watching terminal entering the live broadcast room, and the live broadcast watching terminal displays a corresponding interactive animation special effect in an interactive interface of the live broadcast room according tothe interactive service message. Thus, the corresponding interactive animation special effect can be executed according to the target interactive content matched with the audio interactive data, theexpression mode and interac