ADVERTISEMENT PLAYBACK SYSTEM AND ADVERTISEMENT PLAYBACK METHOD

The present application provides an advertisement playback system, comprising a signage-type device, the signage-type device comprising: a display screen for playing videos; a photographing module, for capturing images; a determination module, for determining whether there is a human face in an image; a wireless transmission module, for transmitting connection information if the determination module has determined that there is a human face in an image; a first communication module; a user device, the user device comprising a wireless receiving module; and a second communication module, the second communication module establishing, according to the connection information, a wireless connection with the first communication module, the signage-type device transmitting audio signals to the user device by means of the wireless connection. 本申请提供了一种广告播放系统，包括看板型装置，看板型装置包括显示屏，用来播放视频；摄像模块，用来撷取图像；判断模块，用来判断图像中是否具有人脸；无线传送模块，当判断模块判断图像中具有人脸时，无线传送模块传送连线信息；第一通信模块；以及用户装置，用户装置包括无线接收模块；第二通信模块；其中，第二通信模块根据连线信息与第一通信模块建立无线连线，看板型装置透