Method and device for constructing user portrait information and electronic equipment

The invention provides a method and a device for constructing user portrait information and electronic equipment. The method comprises the steps: obtaining a user data set corresponding to a specificuser set, enabling each part of data in the user data set to uniquely correspond to one user in the specific user set, and enabling each part of data to comprise a plurality of feature values corresponding to a plurality of features; selecting a part of features from the plurality of features as clustering features; clustering processing is carried out based on the selected clustering features, and the specific user set is divided into a plurality of user groups; selecting portrait discovery features from the plurality of features; for each portrait discovery feature, calculating a score of each user group on the portrait discovery feature, and determining portrait information corresponding to each user group according to the score; and outputting portrait information corresponding to eachuser group. 本发明提供一种构建用户画像