Method for playing multimedia resources, electronic equipment and computer readable medium

The embodiment of the invention discloses a method for playing multimedia resources, electronic equipment and a computer readable medium. One specific embodiment of the method for playing the multimedia resources comprises the following steps: in response to detection that a user in a current time period in a target area is different from a user in a previous time period, performing image acquisition on the target area; determining the user characteristics of the user in the target area based on the recognition result of the collected image; selecting to-be-played resources matched with the user features from the resource set; playing resources to be played. According to the embodiment, the multimedia resources can be intelligently released according to the user, audiences can be matched more accurately, and the watching rate of the multimedia resources is increased. 本申请实施例公开了用于播放多媒体资源的方法、电子设备和计算机可读介质。该用于播放多媒体资源的方法的一具体实施方式包括：响应于检测到目标区域中当前时段的用户与前一时段的用户不同，对目标区域进行图像采集；基于采集图像的识别结果，确定目标区域中用户的用户特征；从资源集合中选取与用户特征匹配的待