Advertisement delivery tracking method, intelligent media framework, cloud server and system

The embodiment of the invention discloses an advertisement delivery tracking method, an intelligent media framework, a cloud server and a system.. MAC addresses of mobile terminals around the intelligent media framework are periodically acquired and identified. According to the obtained MAC address...

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Bibliographische Detailangaben
Hauptverfasser:	CUI DELI, XIAO QINGPING, SHANG GUOPING
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	The embodiment of the invention discloses an advertisement delivery tracking method, an intelligent media framework, a cloud server and a system.. MAC addresses of mobile terminals around the intelligent media framework are periodically acquired and identified. According to the obtained MAC address list, user data of mobile terminal user is obtained through the big data, and corresponding crowd portraits are generated, so that an advertiser can know the situation of advertisement audiences and the crowd portrait, and the advertisement delivery result can be known visually in time. 本发明实施例公开了广告投放追踪方法、智能媒体框架、云端服务器及系统，通过周期性的获取并识别智能媒体框架周围移动终端的MAC地址，根据获取的MAC地址列表，通过大数据获取移动终端用户的用户数据，并生成相应的人群画像，可以供广告主了解广告受众的情况以及人群画像，及时直观的获知广告投放的结果。