Method and device for accurately formulating marketing strategy and readable medium

The invention provides a method and a device for accurately formulating a marketing strategy and a readable medium, and the method for accurately formulating the marketing strategy comprises the following steps: constructing a basic tag of a user based on existing business data, and collecting user behavior data to predict the behavior and demand tendency of the user; according to the basic label,behavior and demand tendency of the user, the user behavior and the product marketing action are subjected to whole-process scattering processing, and a scattered marketing module is formed; involving a plurality of marketing modes in each marketing module and formulating an accurate marketing scheme for a user. The invention provides the method for accurately formulating a marketing strategy. According to the invention, through basic tags of the users and prediction of behaviors and demand tendency of the users, in combination with whole-process scattering processing, rapid response and personalized marketing scheme