Anchor tag establishing method and device, live broadcast network interface engine interface and medium

The invention provides an anchor tag establishing method and device, a live broadcast network interface engine interface and a medium. The method comprises the following steps: determining individual characteristics of a user who watches anchor live broadcast currently; based on the individual characteristics, determining group characteristics of a user who watches live broadcast of the anchor at present; and establishing a label for the anchor based on the group characteristics. According to the embodiment of the invention, the tag can be automatically established for the anchor, the labor cost is saved, and the accuracy is high. 本公开提供了一种主播标签建立方法和装置、直播网络界面引擎接口和介质。该方法包括：确定当前观看主播直播的用户的个体特征；基于所述个体特征，确定当前观看主播直播的用户的群体特征；基于所述群体特征，为主播建立标签。本公开实施例能够自动为主播建立标签，节省人工成本，且准确率高。