AR equipment and entity labeling method thereof

The invention discloses AR equipment and an entity labeling method thereof. In one embodiment of the invention, the entity labeling method of the AR equipment can comprise the following steps: collecting a frame image of a real scene in a current view field, the frame image comprising a two-dimensional code of each entity in the current view field; in response to the two-dimensional code in the frame image, determining the orientation of a position indication area of a target entity under the current view field, the position indication area and the target entity being in the same view field and having invariable relative poses; and indicating the position of an area by using the position of the target entity under the current field of view, and performing AR content rendering, generating AR video stream data, and displaying the AR video stream data, the AR video stream data comprising the frame image and the AR content, and the AR content being used for visually indicating the positionof the target entity rel