Commodity pushing method and device

The embodiment of the invention provides a commodity pushing method and device, and the method comprises the steps: obtaining a current user information flow text, carrying out the word segmentation of the current user information flow text according to a commodity special dictionary library, obtain...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: ZHANG CHUNYU, QI SHENGFU, LIANG KEQIANG
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The embodiment of the invention provides a commodity pushing method and device, and the method comprises the steps: obtaining a current user information flow text, carrying out the word segmentation of the current user information flow text according to a commodity special dictionary library, obtaining a current user word vector of the current user information flow text, and determining a commodity category corresponding to the current user word vector; determining a user corpus word vector set corresponding to the commodity category of the current user word vector according to a pre-established user corpus word vector set corresponding to each commodity category; further determining a weight value of each feature in the current user word vector in the user corpus word vector set to obtaina weight vector of the current user word vector; and setting a recommended commodity corresponding to the maximum vector in the product of the weight vector and a pre-established commodity information word vector matrix. The