User classification method and system, electronic equipment and computer readable medium

The invention provides a user classification method, which comprises the following steps that: obtaining user data to be classified, the user data comprising a plurality of characteristics of each user in a plurality of users; carrying out adaptive clustering on the plurality of users to obtain an initial value and a clustering number of a central point of each cluster; and performing iterative clustering on the plurality of users according to the initial value of the center point of each cluster and the number of clusters, and classifying the plurality of users into a plurality of user classes. 本公开提供了一种用户分类方法，包括：获取待分类的用户数据，所述用户数据包括多个用户中每个用户的多个特征；对所述多个用户进行自适应聚类，得到每个聚类的中心点的初始值和聚类数目；以及根据所述每个聚类的中心点的初始值和所述聚类数目，对所述多个用户进行迭代聚类，将所述多个用户分为多个用户类。