Merchant type identification method and device

The invention discloses a merchant type identification method and device, and belongs to the field of data mining and analysis. The merchant type identification method comprises the following steps: receiving a merchant type identification request; obtaining information of a to-be-identified merchant corresponding to the merchant type identification request and user personal information; respectively extracting feature data corresponding to the information of the to-be-identified merchant and the user personal information to obtain a prediction data set of the to-be-identified merchant; inputting the prediction data set into a trained merchant classification prediction model to obtain an output result of the merchant classification prediction model; and determining the type of the to-be-identified merchant according to the output result of the merchant classification prediction model. According to the technical scheme, a data mining analysis technology is combined, the type of the merchant can be identified t