User behavior analysis method and device for bank mobile application

The application provides a user behavior analysis method and device for a bank mobile application. The method comprises the following steps that: a mobile terminal collects user behavior data as target user behavior data according to a preset data collecting and burying mechanism; the mobile terminal encrypts the target user behavior data; and the mobile terminal sends encrypted target user behavior data to the bank intranet, so that a mobile application statistical analysis server deployed in the bank intranet analyses the decrypted data of the encrypted target user behavior data. In the present application, the user behavior analysis can be implemented by the method. 本申请提供了种银行移动应用的用户行为分析方法及装置，方法包括：移动端根据预设数据采集埋点机制，采集用户行为数据，作为目标用户行为数据；移动端对目标用户行为数据进行加密；移动端将加密的目标用户行为数据发送至银行内网中，以使部署在银行内网中的移动应用统计分析服务器，对加密的目标用户行为数据进行解密后的数据进行分析。在本申请中，通过以上方式可以实现用户行为分析。